​The name "Binky Bay" carries a profound sentiment for us. Derived from 'Binky,' a cherished object that brings immense joy and comfort to a child, our brand aspires to be that source of joy in your life. We want Binky Bay to be your cherished space, where every product and experience is designed to bring comfort, happiness, and a touch of cultural warmth. A delightful haven where cute meets culture, and every detail is crafted with love and meaning. Our logo, adorned with the delicate beauty of sakura, embodies the essence of colourful Japanese culture and evrything kawaii.

​Immerse yourself in the exciting charm of our collection, where each stationery item is a celebration of cute cartoon characters, lovable animals, and the lively palette of bright pastel colors. From adorable notebooks to charming pens, every piece is designed to induce a sense of joy and wonder.

Discover the magic of our Mystery Kawaii Boxes, carefully curated to enrapture young hearts and evoke delightful squeaks of excitement. Our journey with Binky Bay is inspired by the sheer thrill of receiving and giving cute surprises and creating moments that linger in memories.